Wolff Olins Global CEO Sairah Ashman sits down with Suresh Balaji, Chief Marketing Officer for Lloyds Banking Group, to discuss his 360 view on brand-building and his latest endeavours in the new role. Suresh BalajiSuresh Balaji This week I’m welcoming Suresh Balaji to my column to talk about what he is up to in his new role as the Chief Marketing Officer for Lloyds Banking Group. His wide range of experiences has given him a 360 view of brand-building, including what it takes to connect with customers in a sector disrupted by technology and an array of new entrants. Here he talks about his passions and learnings as a CMO and what excites him in… Click below to read the full story from Forbes
Read More