Oscar Favorite: Angela Bassett is one of 26 nominees who will receive an ‘Everybody Wins’ gift bag. Emma McIntyre/WireImage Angela Bassett, Austin Butler, Michelle Yeoh and other stars won’t be leaving the 95th Academy Awards empty-handed—whether or not they win an award. By Isabel Lord, Forbes Staff Nomatter which names are announced when the envelopes are opened on March 12 at the 95th annual Academy Awards, one thing is guaranteed— even the losers will go home with lavish Oscars gift bags. Since 2002, the Los Angeles-based marketing company Distinctive Assets has distributed its unofficial and often six-figure “Everyone Wins” gift bags to Oscar nominees in the four main acting categories as well as Best Director. Distinctive Assets’ founder, the “Sultan of Swag” Lash Fary, first began giving away lucrative vacations, jewelry, and other trinkets at the Grammys in 2000—where he’s still the official gifter—and added the Oscars a couple of years later. “We asked ourselves, ‘How can we be a part of this without doing something with the Academy?’ So we came up with this idea of gifting the top nominees,” says Fary. “That way, if they lost, they got this awesome consolation prize. And if they win, they get this as icing on the cake.” Despite the name, only 26 nominees will get an “Everyone Wins” gift bag this year, the five people in the top five categories. (Oscar frontrunner Everything Everywhere All At Once has two directors—Daniel Kwan and Daniel Sheinert—hence the even number.) Ultimate Getaway: Gift recipients… Click below to read the full story from Forbes
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