Topline Twitter owner Elon Musk’s plan to right the social media company’s financial ship while also loosening its content moderation rules has faced early headwinds, with several large companies taking a pause on Twitter ads or deleting accounts altogether until they have a fuller view of how the platform will look under his leadership. For the birds? Many of Twitter’s big-name advertisers have decamped until they see how new owner … [+] Musk reshapes the platform.Muhammed Selim Korkutata/Anadolu Agency Timeline Nov. 28, 2022Musk tweeted Apple “has mostly stopped advertising on Twitter,” though it’s not clear to what extent the company may have cut back (Apple did not immediately respond to a request for comment from Forbes). Nov. 14, 2022The Balenciaga fashion house deleted its Twitter account, which had amassed just under 1 million followers, though it’s unclear if any brand advertising was suspended (Balenciaga did not respond to a Forbes request for comment). Nov. 10, 2022Chipotle is pulling down ads on Twitter until the company has a “better understanding” of the new environment on the platform, according to Bloomberg. Nov. 4, 2022United Airlines decided to suspend its ads on Twitter, according to multiple reports. Nov. 4, 2022NAACP President Derrick Johnson called for all companies to pull ads from Twitter, tweeting it is “highly destructive to our democracy for any advertiser to fund a platform that fuels hate speech, election denialism and conspiracy theories” Nov. 3, 2022The Wall Street Journal reported that General Mills, Pfizer, Audi, Volkswagen and Mondelez International Inc.—the… Click below to read the full story from Forbes
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Musk Says Apple Cutting Twitter Ads—Here Are The Other Companies Rethinking Their Ties
