In honor of Pride Month, MTV News set out to spotlight the LGBTQ+ artists creating the contemporary anthems that soundtrack queer spaces and report on the new frontiers in today’s streaming landscape helping them to do so. As we did last year, we’ve also set out to profile emerging LGBTQ+ artists and celebrate established ones making waves. Welcome to Queer Music Week.By Max FreedmanOnce upon a time, the Oakland ukulele-pop musician Mxmtoon thought TikTok was an app for, as she tells MTV News, “8-year-olds who play Fortnite.” That changed when her 2019 single “Prom Dress” went viral on the now-ubiquitous social media platform. There, the song has racked up 447,600 streams to date, and Mxmtoon’s TikTok channel has 2.8 million followers and 131.9 million likes. Now, the 21-year-old artist is one of many LGBTQ+ musicians using the app to make their music and full selves heard while connecting more closely with their audiences, especially their LGBTQ+ fans.In conversations with MTV News, Mxmtoon (who also goes by Maia but keeps her last name out of the public for her privacy) and other LGBTQ+ musicians say they’ve used TikTok to get their music to queer listeners more quickly and directly than many traditional promotional routes like radio airplay. The online communities they’ve built through the app have… Click below to read the full story from MTV News
Read More
How LGBTQ+ Artists Made TikTok A Space For Sharing Their Stories
