Everyone Hated Google’s FLoC, and Now It’s Dead

S_E/Shutterstock.comGoogle is introducing some significant changes to how it tracks you in web browsers. The company is ditching the maligned Federated Learning of Cohorts (FLoC) and replacing it with a new tracking method called Topics. Why Is FLoC Hated? FLoC was initially intended to replace cookies, but it was far from beloved by internet users. It was designed to group users together based on browsing history, and advertisers would be able to see the behaviors that people in a cohort share without seeing the indivi… Click below to read the full story from How To Geek
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