Thumping bass. Pungent, unmistakable cologne. Washboard abs plastered along the dark walls. If you ever walked into an Abercrombie & Fitch in a mall between the late ‘90s and the mid-2000s, you can’t forget it. There was nothing else quite like it. And that was intentional—every detail was orchestrated by then-CEO Mike Jeffries, the mastermind behind the exclusive, “all-American” cool kids club. As the new Netflix doc White Hot: The Rise and Fall of Abercrombie & Fitch shows, it worked, and it worked well. Unti… Click below to read the full story from Esquire
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Here’s Where Former Abercrombie CEO Mike Jeffries Is Now
