How to Ask iPhone and iPad Apps to Not Track You Across the Web

A feature on your iPhone or iPad called “App Tracking Transparency” allows you to ask apps not to track you across the internet for advertising and data brokering purposes. Here’s how to use it. Why Am I Being Tracked? To get the most out of their advertising budgets, advertisers want their ads to be seen by customers who will buy the product or service they are offering. That way, they don’t spend money advertising to the wrong audience. To increase the effectiveness of ads, companies build advertising profiles on individuals, and these profiles can follow you across services run by different companies on the internet. Apple began to fight back against this practice, building privacy controls into iOS 14/iPadOS 14. As of the 14.5 update, Apple requires app developers to ask your permission before adding information from that app or data from your iPhone or iPad to an advertising profile that would track you beyon… Click below to read the full story from How To Geek
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