An Oracle exec’s brass-knuckled approach with a reporter leads to a Twitter suspension

Companies and the reporters who cover them routinely find themselves at odds, particularly when the stories being chased are unflattering or bring unwanted attention to a business’s dealings, or, in the company’s estimation, are simply inaccurate. Many companies fight back, which is why crisis communications is a very big and lucrative business. Still, how a company fights back matters. And according to crisis communications pros TechCrunch spoke with this afternoon, a new post on Oracle’s corporate blog misses the mark, as did the company’s related follow-up on social media. In fact, the author of the post, an Oracle executive named Ken Glueck, a 25-year veteran of the company, has been temporarily suspended by Twitter after encouraging his followers to harass a female reporter… Click below to read the full story from TechCrunch
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