Will Lawrence, the co-founder and CTO of Iron Sheepdog, likes to say that sometimes building something simple is actually really hard. Building simple-to-use technology for the short-haul trucking industry is Iron Sheepdog’s goal. That approach is also why the company thinks it has been able to see a level of adoption from the industry its competitors haven’t. The Williamsburg, Virginia-based company’s software looks to make the short-haul trucking space, which largely involves outsourcing short-haul jobs to truckers booked through broker… Click below to read the full story from TechCrunch
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Deal Dive: Iron Sheepdog is fixing short-haul trucking from the bottom up
