Joe Devon is the co-founder of Diamond, a digital agency that builds accessible experiences. He is also a co-founder of Global Accessibility Awareness Day and chair of the GAAD Foundation. The world of accessibility has experienced a tipping point thanks to the pandemic, which drove people of all abilities to do more tasks and shopping online. For the last year, the digital world was the only place brands could connect with their customers. A Forrester survey found that 8 in 10 companies have taken their first steps toward working on digital accessibility. What’s driving this change besides the increased digital interactions? Fortune 500 companies are finally starting to realize that people with disabilities make up 1 billion of the world’s market. That population and their families control more than $13 trillion in disposable income, according to Return on Disability’s “The Global Economics of Disability.” However, only 36% of companies in Forrester’s survey are completely committed to creating accessible digital experiences. Although digital accessibility has been around for decades, companies have not caught on to its benefits until recently. In its latest survey, the WebAIM Million analysis of 1 million home pages found accessibility errors on 97.4% of the websites evaluated. What does this mean for you? Why should you care about t… Click below to read the full story from TechCrunch
Read More
Make accessibility part of your startup’s products and culture from day one
