Technology, personalization and the future of fan engagement

Home News Computing (Image credit: Pixabay) The marriage between data and sport is growing stronger each year. Football is littered with statistics on distance travelled, expected goals and tackle success, while technology such as DRS has become an ingrained part of the cricket experience and data analysis has become crucial for golfers in search of the perfect swing. Like so many other industries, sport is embracing digital transformation and it is becoming increasingly reliant on data to achieve this.About the authorLaurence Norman, VP Sports Technology at NTT DATA UK.We see explicit evidence of the impact of data on player performance in particular. With success in sport at the highest level so often reliant upon the smallest of improvements, it’s no surprise to see athletes turn to data to gain a competitive edge. Whilst we are seeing this across a myriad of sports, the data-rich nature of golf makes it stand out from the crowd. AI technology is used to help players make the incre… Click below to read the full story from TechRadar
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