{"id":13225,"date":"2021-07-27T22:49:02","date_gmt":"2021-07-27T22:49:02","guid":{"rendered":"https:\/\/thedailyherald.co.uk\/uncategorized\/8-reasons-in-the-heights-stumbled-at-the-box-office\/"},"modified":"2021-07-27T22:49:02","modified_gmt":"2021-07-27T22:49:02","slug":"8-reasons-in-the-heights-stumbled-at-the-box-office","status":"publish","type":"post","link":"https:\/\/thedailyherald.co.uk\/business-markets\/8-reasons-in-the-heights-stumbled-at-the-box-office\/","title":{"rendered":"8 Reasons ‘In The Heights’ Stumbled At The Box Office"},"content":{"rendered":"

COREY HAWKINS, GREGORY DIAZ IV, ANTHONY RAMOSMELISSA BARRERA, STEPHANIE BEATRIZ, LESLIE GRACE, DAPHNE RUBIN-VEGA and DASCHA POLANCO in ‘In the Heights’ Warner Bros. In the Heights is exactly the kind of movie everyone claims to want but then ignores when Hollywood actually makes it. We played ourselves. Warner Bros. had been trying to keep expectations in check for the last few months, knowing full-well that\u00a0In the Heights\u00a0was being commercially overhyped and that the online fandom\/anticipation was not being matched outside the film nerd bubble. Hence the nationwide free Mother’s Day sneak preview and the deluge of free word-of-mouth screenings leading up to the film’s domestic theatrical debut. Even while Warner Bros. sold the living hell out of this $55 million musical, they knew they weren’t breaking through. At their best, Warner Bros.’ marketing is the best in the business at turning non-franchise films into “got to see this in theatres” event movies. Think, offhand,\u00a0Magic Mike, The Conjuring, Gravity, American Sniper,\u00a0It, A Star Is Born\u00a0and\u00a0Crazy Rich Asians.\u00a0Unfortunately, the magic didn’t work this time. In the Heights\u00a0placed second this weekend just below the third Fri-Sun frame of\u00a0A Quiet Place part II, earning just $11.405 million. Rank and \u201cA\u201d Cinemascore grade aside, the gross is lower than the $14.1 million launc… Click below to read the full story from Forbes
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COREY HAWKINS, GREGORY DIAZ IV, ANTHONY RAMOSMELISSA BARRERA, STEPHANIE BEATRIZ, LESLIE GRACE, DAPHNE RUBIN-VEGA and DASCHA POLANCO in ‘In the Heights’ Warner Bros. In the Heights is exactly the kind of movie everyone claims to want but then ignores when Hollywood actually makes it. We played ourselves. Warner Bros. had been trying to keep expectations…<\/p>\n","protected":false},"author":1770,"featured_media":13226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[33],"tags":[],"yoast_head":"\n8 Reasons 'In The Heights' Stumbled At The Box Office - The Daily Herald<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thedailyherald.co.uk\/uncategorized\/8-reasons-in-the-heights-stumbled-at-the-box-office\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Reasons 'In The Heights' Stumbled At The Box Office - The Daily Herald\" \/>\n<meta property=\"og:description\" content=\"COREY HAWKINS, GREGORY DIAZ IV, ANTHONY RAMOSMELISSA BARRERA, STEPHANIE BEATRIZ, LESLIE GRACE, DAPHNE RUBIN-VEGA and DASCHA POLANCO in 'In the Heights' Warner Bros. In the Heights is exactly the kind of movie everyone claims to want but then ignores when Hollywood actually makes it. We played ourselves. Warner Bros. had been trying to keep expectations…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thedailyherald.co.uk\/uncategorized\/8-reasons-in-the-heights-stumbled-at-the-box-office\/\" \/>\n<meta property=\"og:site_name\" content=\"The Daily Herald\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-27T22:49:02+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Larisa Grisby\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thedailyherald.co.uk\/#website\",\"url\":\"https:\/\/thedailyherald.co.uk\/\",\"name\":\"The Daily Herald\",\"description\":\"Your Super Aggregated News, Blog & Magazine\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/thedailyherald.co.uk\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/thedailyherald.co.uk\/uncategorized\/8-reasons-in-the-heights-stumbled-at-the-box-office\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/thedailyherald.co.uk\/wp-content\/uploads\/2021\/07\/13225-8-reasons-in-the-heights-stumbled-at-the-box-office.jpg-3FcropX1-3D0-26cropX2-3D1280-26cropY1-3D0-26cropY2-3D720\",\"width\":1200,\"height\":675,\"caption\":\"8 Reasons ‘In The Heights’ Stumbled At The Box Office\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thedailyherald.co.uk\/uncategorized\/8-reasons-in-the-heights-stumbled-at-the-box-office\/#webpage\",\"url\":\"https:\/\/thedailyherald.co.uk\/uncategorized\/8-reasons-in-the-heights-stumbled-at-the-box-office\/\",\"name\":\"8 Reasons 'In The Heights' Stumbled At The Box Office - The Daily Herald\",\"isPartOf\":{\"@id\":\"https:\/\/thedailyherald.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thedailyherald.co.uk\/uncategorized\/8-reasons-in-the-heights-stumbled-at-the-box-office\/#primaryimage\"},\"datePublished\":\"2021-07-27T22:49:02+00:00\",\"dateModified\":\"2021-07-27T22:49:02+00:00\",\"author\":{\"@id\":\"https:\/\/thedailyherald.co.uk\/#\/schema\/person\/9d9364d54af998e36cb0613885567aa5\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thedailyherald.co.uk\/uncategorized\/8-reasons-in-the-heights-stumbled-at-the-box-office\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/thedailyherald.co.uk\/#\/schema\/person\/9d9364d54af998e36cb0613885567aa5\",\"name\":\"Larisa Grisby\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/thedailyherald.co.uk\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e6a2e5cae2ab272df16467ea9f657215?s=96&d=mm&r=g\",\"caption\":\"Larisa Grisby\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","amp_validity":null,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/thedailyherald.co.uk\/wp-json\/wp\/v2\/posts\/13225"}],"collection":[{"href":"https:\/\/thedailyherald.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedailyherald.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedailyherald.co.uk\/wp-json\/wp\/v2\/users\/1770"}],"replies":[{"embeddable":true,"href":"https:\/\/thedailyherald.co.uk\/wp-json\/wp\/v2\/comments?post=13225"}],"version-history":[{"count":0,"href":"https:\/\/thedailyherald.co.uk\/wp-json\/wp\/v2\/posts\/13225\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedailyherald.co.uk\/wp-json\/wp\/v2\/media\/13226"}],"wp:attachment":[{"href":"https:\/\/thedailyherald.co.uk\/wp-json\/wp\/v2\/media?parent=13225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedailyherald.co.uk\/wp-json\/wp\/v2\/categories?post=13225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedailyherald.co.uk\/wp-json\/wp\/v2\/tags?post=13225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}