{"id":46162,"date":"2023-12-12T12:13:22","date_gmt":"2023-12-12T12:13:22","guid":{"rendered":"https:\/\/thedailyherald.co.uk\/uncategorized\/emeya-is-this-luxury-electric-sedan-really-a-lotus-forbes\/"},"modified":"2023-12-12T12:13:22","modified_gmt":"2023-12-12T12:13:22","slug":"emeya-is-this-luxury-electric-sedan-really-a-lotus-forbes","status":"publish","type":"post","link":"https:\/\/thedailyherald.co.uk\/business-markets\/emeya-is-this-luxury-electric-sedan-really-a-lotus-forbes\/","title":{"rendered":"Emeya: Is This Luxury Electric Sedan Really A Lotus? \u2013 Forbes"},"content":{"rendered":"

Lotus made its name producing low-weight sportscars. From the Elan in 1962, which used fiberglass to tip the scales at only 680kg, to the phenomenally successful Elise, the Lotus theme has traditionally been nimble handling rather than brute power. But now that Lotus is becoming an electric brand, this ethos is changing. Hot on the heels of the hefty Eletre SUV, the Emeya Hyper-GT has launched in the UK. It may have an impeccable sports pedigree, but as a large sedan, is it still a Lotus? I asked Lotus Group\u2019s Vice President of Design Ben Payne to explain the new strategy. “small and light” ethos the brand used to be famous for.Lotus \u201cLotus has evolved as we move into an era of electrification,\u201d says Payne. \u201cThat super analogue light weight is difficult to translate into future EV products. What we’re trying to do with the electric SUV and now the Emeya is a big stretch for the brand, but we are still trying where possible to make these cars as light as we can. Where possible we use lightweight materials, including carbon fiber and a full aluminum body. It’s about how we broaden the brand and bring the Lotus experience to more people. For the purists, it’s still a big stretch.\u201d The Emeya certainly has supercar levels of performance on tap. It will offer up to 905hp dual motor power and 985Nm of torque. This will enable a 0-to-62-mph sprint speed of just 2.78 seconds. Lotus hasn\u2019t released… Click below to read the full story from Forbes
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Lotus made its name producing low-weight sportscars. From the Elan in 1962, which used fiberglass to tip the scales at only 680kg, to the phenomenally successful Elise, the Lotus theme has traditionally been nimble handling rather than brute power. But now that Lotus is becoming an electric brand, this ethos is changing. Hot on the…<\/p>\n","protected":false},"author":3132,"featured_media":46163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[33],"tags":[],"yoast_head":"\nEmeya: Is This Luxury Electric Sedan Really A Lotus? \u2013 Forbes - The Daily Herald<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thedailyherald.co.uk\/uncategorized\/emeya-is-this-luxury-electric-sedan-really-a-lotus-forbes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emeya: Is This Luxury Electric Sedan Really A Lotus? \u2013 Forbes - The Daily Herald\" \/>\n<meta property=\"og:description\" content=\"Lotus made its name producing low-weight sportscars. From the Elan in 1962, which used fiberglass to tip the scales at only 680kg, to the phenomenally successful Elise, the Lotus theme has traditionally been nimble handling rather than brute power. But now that Lotus is becoming an electric brand, this ethos is changing. Hot on the…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thedailyherald.co.uk\/uncategorized\/emeya-is-this-luxury-electric-sedan-really-a-lotus-forbes\/\" \/>\n<meta property=\"og:site_name\" content=\"The Daily Herald\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-12T12:13:22+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"wiredfocus\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thedailyherald.co.uk\/#website\",\"url\":\"https:\/\/thedailyherald.co.uk\/\",\"name\":\"The Daily Herald\",\"description\":\"Your Super Aggregated News, Blog & Magazine\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/thedailyherald.co.uk\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/thedailyherald.co.uk\/uncategorized\/emeya-is-this-luxury-electric-sedan-really-a-lotus-forbes\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/thedailyherald.co.uk\/wp-content\/uploads\/2023\/12\/46162-emeya-is-this-luxury-electric-sedan-really-a-lotus-forbes.jpg\",\"width\":1024,\"height\":576,\"caption\":\"Emeya: Is This Luxury Electric Sedan Really A Lotus? \\u2013 Forbes\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thedailyherald.co.uk\/uncategorized\/emeya-is-this-luxury-electric-sedan-really-a-lotus-forbes\/#webpage\",\"url\":\"https:\/\/thedailyherald.co.uk\/uncategorized\/emeya-is-this-luxury-electric-sedan-really-a-lotus-forbes\/\",\"name\":\"Emeya: Is This Luxury Electric Sedan Really A Lotus? \\u2013 Forbes - The Daily Herald\",\"isPartOf\":{\"@id\":\"https:\/\/thedailyherald.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thedailyherald.co.uk\/uncategorized\/emeya-is-this-luxury-electric-sedan-really-a-lotus-forbes\/#primaryimage\"},\"datePublished\":\"2023-12-12T12:13:22+00:00\",\"dateModified\":\"2023-12-12T12:13:22+00:00\",\"author\":{\"@id\":\"https:\/\/thedailyherald.co.uk\/#\/schema\/person\/4ac126f36a72726a72933a8575c77a0c\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thedailyherald.co.uk\/uncategorized\/emeya-is-this-luxury-electric-sedan-really-a-lotus-forbes\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/thedailyherald.co.uk\/#\/schema\/person\/4ac126f36a72726a72933a8575c77a0c\",\"name\":\"wiredfocus\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/thedailyherald.co.uk\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ee04209e20229fed2f04a9d2609a99cd?s=96&d=mm&r=g\",\"caption\":\"wiredfocus\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","amp_validity":null,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/thedailyherald.co.uk\/wp-json\/wp\/v2\/posts\/46162"}],"collection":[{"href":"https:\/\/thedailyherald.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedailyherald.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedailyherald.co.uk\/wp-json\/wp\/v2\/users\/3132"}],"replies":[{"embeddable":true,"href":"https:\/\/thedailyherald.co.uk\/wp-json\/wp\/v2\/comments?post=46162"}],"version-history":[{"count":0,"href":"https:\/\/thedailyherald.co.uk\/wp-json\/wp\/v2\/posts\/46162\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedailyherald.co.uk\/wp-json\/wp\/v2\/media\/46163"}],"wp:attachment":[{"href":"https:\/\/thedailyherald.co.uk\/wp-json\/wp\/v2\/media?parent=46162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedailyherald.co.uk\/wp-json\/wp\/v2\/categories?post=46162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedailyherald.co.uk\/wp-json\/wp\/v2\/tags?post=46162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}