Topline The sale of Yeezy merchandise generated around $437 million (€400 million) in revenue for Adidas in the second quarter of 2023, according to the company’s latest earnings report, as the sports apparel giant sells remaining stock of the brand linked to rapper Kanye West, with whom the company snapped ties last year following a series of the musician’s antisemitic outbursts. Adidas began selling off its remaining inventory of Yeezy merchandise in June.Getty Images Key Facts The company said its second-quarter revenue benefited from an “initial product drop” of its remaining Yeezy inventory. The $437 million worth of sales was “largely in line” with Yeezy sales during the same quarter last year, showing that the controversy around Kanye had done little to dampen inte… Click below to read the full story from Forbes
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