One in five units sold in 2023 was a store brand, a record, as more consumers make private label shopping routine. Big Retail’s Trending Brand Is Private Label, Led By Gen ZAFP via Getty Images The hot new brand in retailing appears to be private label. A flurry of statistics and surveys over the past several months find store brands are growing faster in dollar sales than competing national brands. Store brands also have been taking a bigger share of all unit sales, according to a recent report by the Private Label Manufacturers Association (PLMA), hitting a record last year of 20.7%. Food inflation (25% over the past four years) has been the main driver. But shoppers who try store brands increasingly judge them to be equi… Click below to read the full story from Forbes
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