Bart Caylor, President and Founder, Caylor Solutions. We’re a marketing agency committed to advancing brands that advance education. getty As we embrace 2024, the marketing landscape is undergoing a transformative shift, driven predominantly by the accelerating pace of artificial intelligence (AI). But this groundbreaking new technology is just one of the many trends affecting marketing professionals. Social turbulence, misinformation and a massive shift in leadership will require marketers to stay alert to these trends if they want to take advantage of coming opportunities. 1. Artificial Intelligence Rising Throughout 2024 and increasingly in the following years, the rate of adoption for AI is going to go into hyper-speed. This year, AI is not just an emerging trend, it’s a fundamental driver of innovation. Its integration into various marketing tools is becoming increasingly sophisticated, yet it is so seamlessly woven into the fabric of these tools that its presence might be almost imperceptible to the end user. The difference between those who embrace AI and those… Click below to read the full story from Forbes
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