Topline M3GAN went viral months before her film premiered thanks to a widely imitated dance curated for TikTok fame and her instant emergence as a queer icon, paving the way for record-breaking box office success. Actors are seen on the carpet during the Los Angeles Premiere Of Universal Pictures’ ‘M3GAN’ at TCL … [+] Chinese Theatre on December 07, 2022 in Hollywood, California. (Photo by Leon Bennett/Getty Images)Getty Images Key Facts Horror-comedy film M3GAN, featuring the namesake artificial intelligence-powered doll who bonds with a young girl and quickly becomes overprotective and murderous, has had the internet in a frenzy since October, when the first trailer — in which the doll dances, swaying side to side and doing flips — premiered. Her dance, set to a creepy remix of Taylor Swift’s “It’s Nice to Have a Friend,” instantly became a hit online for its humor and campiness and spawned plenty of viral tweets and memes mashing up M3GAN’s dance with songs from other artists like Beyoncé and Megan Thee Stallion (or, according to one popular tweet, “M3GAN Thee Stallion”). The trailer made M3GAN (embodied in the film by Amie Donald and voiced by Jenna Davis) a star months before the film premeried: it’s racked up 10 million views on Twitter and 24 million views on YouTube to date. She’s also taken over TikTok: videos tagged with #M3GAN have surpassed 1 billion views, ranging from people dressed as the doll imitating her iconic dance to videos of the studio’s marketing effort, like… Click below to read the full story from Forbes
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