Kelly Clarkson and Nick Jonas celebrity partnership for the new barbecue flavor of Rob’s Backstage … [+] Popcorn.The Naked MarketMusic superstars Kelly Clarkson and Nick Jonas have already become household names, following their time together as coaches on television’s hit singing competition series The Voice. Today, these two idols in their own right are teaming up once again to take their beloved “pop” success beyond the stage and into the kitchen, as they introduce Rob’s Backstage Popcorn’s “Kelly’s Classic BBQ” flavor to U.S. consumers. “The history of Rob’s Backstage Popcorn goes back to 2010,” Co-Founder Nick tells me at the start of our conversation this week. “I was actually in New Jersey for a show that rained out, so I went to my buddy Greg’s house and his dad [Rob] brought out this bag of popcorn in a brown paper bag and shook it up. It’s his homemade recipe he had been making for years. I fell in love with it and started asking him to bring it to shows. So over time throughout the years, this popcorn became a staple backstage at our [Jonas Brothers] shows. It was in 2019 with our ‘Happiness Begins’ tour that it really got solidified that we [Joe, Kevin and I] all felt we had to do something with this. A couple years after that, Kelly and I were doing The Voice together and I had mentioned that I was doing this random project with my buddy and his dad for a popcorn brand…. Click below to read the full story from Forbes
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