Topline Elon Musk explained the rationale behind his decision to rebrand Twitter into “X” in a tweet Monday evening, saying it is part of his broader effort to recast the social media platform into a so-called “everything app” and claimed the bird branding did not fit that goal. Elon Musk outlined his rationale behind the Twitter brand name change on Monday.NurPhoto via Getty Images Key Facts The billionaire said he acquired Twitter “both to ensure freedom of speech and as an accelerant for X, the everything app” and the rebranding was not “simply a company renaming itself, but doing the same thing.” Musk said the Twitter name made sense “when it was just 140-character messages going back and forth – like birds tweeting,” but the site was very different now, allowing users to post “almost anything, including several hours of video.” Musk then alluded to his earlier promises of expanding the platform into the financial services realm, saying it wi… Click below to read the full story from Forbes
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