Asaf Darash is the founder and CEO of Regpack, an online payment management platform. He holds a Ph.D. in New Media. getty Many business leaders find themselves caught in a chicken-and-the-egg situation when it comes to scaling their business and focusing on infrastructure and operations. Time and time again, I see companies that strategically focus on infrastructure from the beginning experience accelerated growth and attract a distinct clientele that propels them forward. In short, their onboarding and operations are a major part of their marketing strategy, not an afterthought. I am, first and foremost, an academic; that is how my career started. Hence, I saw great value in looking at the huge data set my company, Regpack, has accumulated. We provide a solution for managing registrations, payments and customer data, and my goal was to understand why some of our cl… Click below to read the full story from Forbes
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