A rush of deep discounts and the growth of flexible payment options were the drivers behind $9.8 billion in online sales in the U.S. on Black Friday — a record figure for the day. According to Adobe Analytics, sales were up by 7.5% on last year’s numbers (you can see those here). Sales easily surpassed Thanksgiving figures and growth rate, as well as Adobe’s own predictions for the day. On Thursday U.S. consumers spent $5.6 billion, up 5.5%; the analysts originally predicted sales of $9.6 billion for Black Friday. Salesfor… Click below to read the full story from TechCrunch
Read More