“The lure of entrepreneurship is undeniable,” writes resident pitch expert Haje Jan Kamps. But starting a company is also a hard road, and the decision to go for it shouldn’t be taken lightly. Full TechCrunch+ articles are only available to members. Use discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription. It’s not enough to just know your business model and potential TAM. You also have to consid… Click below to read the full story from TechCrunch
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