Home News Televisions (opens in new tab) (Image credit: Sony) Sony has announced its range of Bravia XR TVs for 2022 and beyond, and we’ve already called the flagship Sony Bravia A95K an “early front-runner for screen of the year”. It has a next-gen QD-OLED panel for enhanced color and brightness, OLED’s signature perfect contrast, and advanced gaming features like VRR and Auto Low Latency. But from a techy perspective, the bespoke Bravia XR chip with cognitive intelligence is perhaps the most interesting Sony Bravia A95K feature of the lot. All TVs use some form of processing to enhance the picture, whether you play games, watch movies or TV. However, Sony was the first to implement what it calls “cognitive intelligence”.It refers to the way the Bravia XR chip’s picture processing emulates how our brains process what our eyes see. And because that happens inside our heads without us really thinking about it, we’ll have to break down why this really matters. (Image credit: Sony)How cognitive processing works When the Sony Bravia A95K is fed an image it cross-references thousands of data points to inform how it handles the picture. For example, it can recognise the focal point of a scene. That could be the lead actor or, as in one of Sony’s own demos, a tra… Click below to read the full story from TechRadar
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